Privacy Policy


A summary of changes made in the most recent update to our Privacy Policy and Terms of Use (3/17/2020):

You can see our Terms of Use here.

UpLift Privacy Policy

At UpLift Health Inc. we understand how important the privacy of your information is. This policy tells you what information we collect, what we do with that information, what options you have regarding what information you share, and the security of the information we store.

Use of UpLift is governed by the Terms of Use ( By using or accessing UpLift in any way, you hereby agree to the collection and use of your information as described in this policy. We encourage you to read this Privacy Policy carefully to fully understand how your information will be collected, used, stored, and shared.

What Information We Collect, and How We Use It

Personal Information

“Personal Information” means any information that could be used to contact or identify you. When you register for an account, we will ask for your name, email address, and other Personal Information. In addition, during the course of UpLift you will be asked questions about your physical and mental health, and health related data will be generated by your use of the program (for example, in the form of a “mood journal” that you fill out in the course of using UpLift). All of this constitutes Personal Information.

This information is used by UpLift to allow the proper functioning of the program, to customize it to you, and to investigate problems with the program or analyze use. We may use it to evaluate and improve the program. We may also “de-personalize” the data, meaning strip it of all identifying information, and examine it ourselves or aggregate and share it with others, for example, in order to demonstrate user response to the program or evaluate effectiveness. In these cases, your personal data will not be identifiable as yours.

For all of these purposes, we may combine Personal Information with Non-Personal Information.

We may continue to use your data even after you have discontinued your use of UpLift.


If you enjoy UpLift, we may ask if you would like to provide a testimonial of your experience with the program. Providing this testimonial is entirely voluntary. If you choose to provide us with a testimonial, you grant us the right to use this testimonial within UpLift and outside of UpLift, such as in advertising, and to share it with third parties; for example, potential clients, without royalty or other payments to you.

Payment Information

When you create an account for UpLift, you may be asked to provide a credit card number to pay for UpLift. You may also be required to provide other Personal Information to ensure that the transaction is properly authorized, including your address, zip code, and cv number (the three-digit number on the back of your credit card). We may share this information with third parties only as is necessary to process your payment (for example, with a credit-card processing service). However, these third parties will be under agreement not to share your Personal or Payment Information with any other parties, and to use it only as is necessary to process your payment.


We use your email address to keep in touch with you about your progress in UpLift and to encourage you to meet your goals within the program. If you do not wish to receive these emails, you may opt-out at any time by adjusting your email preferences in the “Settings” menu.

Your email is also used to contact you when necessary about changes in UpLift policy. It is your responsibility to ensure the accuracy of your Personal Information, including your email. If your personal information is not accurate, we may not be able to contact you, including regarding changes to our Terms of Use or Privacy Policy. Please note that, if we are not able to send you emails regarding changes in policy, either due to inaccurate Personal Information or because you have unsubscribed from UpLift emails, your use of UpLift will still be governed by any notices of change in policy contained within such emails.

Other People’s Information

Within UpLift, we provide the option for you to share your progress with a friend, therapist, or someone of your choosing. To do this, you will be asked to provide their email address, name, gender, and other information about them. Choosing to share your progress with someone else is entirely voluntary. If you choose to do so, we will only use the email address and other information you provide us for the person you choose to share your progress with in order to send them emails regarding your progress. They may unsubscribe from these emails at any time, and you will not be notified. You may choose to discontinue sharing your progress with your friend or therapist at any time in the “Settings” menu.

Non-Personal Information

“Non-Personal Information” means information that cannot be used to identify you. When you use UpLift, we receive and record information connected to the use of our site, which may include your IP address, device identification and information, browser information, “cookie” (small files that we transfer to your browser or device that allow the program to recognize your browser or device) information, and the pages visited or features used. This information allows us to evaluate how users are using the program, and to adjust the program accordingly to better meet user needs (for example, eliminating unused features or expanding popular ones). We may also share this information, with identifying information removed, with other entities for business purposes, for example in the case of a health-care provider considering entering into a contract with UpLift. In any such case, your Personal Information will not be identifiable as yours. We may continue to use your data in anonymous form, even after you have discontinued your use of UpLift.

Advertising and Analytics

In addition to the information described above, we use cookies, web-beacons, pixel tags, and other tracking technologies to analyze the characteristics and behavior of people using the Site, in order to better target our advertising for the Site, to track success of particular advertisments, and to gauge usage and success of the Site. The information we collect within UpLift may include which pages or parts of the program users visit and specific actions taken on pages or within the program (for example, answering “yes” to a specific question). This data may be merged with technology (browser and device used, etc.), demographic, and behavior data gathered by Facebook or Google Analytics. All data used for these purposed will be de-identified and anonymized.

We may use Facebook Analytics, Facebook Ads, Google Analytics, Google Ads, and/or other services or methods to analyze this data and apply it to advertising campaigns, using Custom Audiences, Google User ID, and/or other tools. The data that we provide Facebook, Google, or other service providers does not contain identifying information, and cannot be used by these services to identify you. Your data from your use of the site, individually or aggregated with data from other users of UpLift or visitors to the Site, may be used to identify users most likely to use UpLift, or to complete certain actions within the program (for example, finishing the program), or to determine other aspects of user behavior, both for site optimization and for advertisement targeting.

For more information on the particular cookies, pixels, and other tracking methods used by UpLift, please contact us at

You can learn more about Facebook Custom Audiences, and opt out of them, here:

You can opt out of Google Analytics tracking using Google’s browser add-on, available here:

You can learn more about cookies, pixels, and other tracking practices, as well as your choices in connection with these practices (including opting-out), here:

Children under 13

UpLift is not for children under 13, and we do not knowingly collect information from children under 13. If you are under 13, do not attempt to use UpLift. If we discover or are made aware that we have collected information from a child under the age of 13, we will remove this information as soon as possible.

Public Forums

UpLift features an associated community forum, the “UpLift Community Lounge” (, hosted by Discourse ( In this forum, users may post content and read content posted by others.

Any information you post to the UpLift community forum is by nature entirely public. Therefore, UpLift Health Inc. cannot be held accountable for any negative effects arising from such postings.

Do not post information that you wish to keep private to a public forum on any site. Think carefully before posting any information that could be used to identify you (for example, your name, email address, physical address, or place of employment) on any public forum. As with any site, information you post to the UpLift community forum may be seen, collected, or distributed by third parties, and be used in ways which UpLift Health Inc. cannot control nor predict, including to contact you for unwanted purposes. All use of the public forum is governed by our Terms of Use.

If you have posted personal information to the UpLift Community Forum and wish to remove it, contact UpLift immediately at, and we will do our best to remove it. However, in some cases we may not be able to remove the information.

Emails sent to UpLift

This privacy policy does not apply in any way to ideas, inventions, concepts, information, content, or business information sent by email, text message, or paper mail (traditional postal mail) to UpLift. If you wish to keep ideas, inventions, concepts, information, content, or business information proprietary or private, do not send them to UpLift via email, text, or postal mail.

Third-Party Sites

UpLift contains links to other sites, offered as a convenience to our users. This Privacy Policy does not apply to any third party sites entered via UpLift or otherwise, and UpLift Health Inc. does not endorse nor guarantee the privacy policy of any third-party site. You should read the privacy policy governing any third-party site you enter.

We have endeavored to make it clear when you are leaving UpLift. Links to sites outside of UpLift will generally be text links (text which is purple and clickable, like this), and the sites will open in a new window, or you will be advised that you are leaving UpLift. Any time you click on a text link and a new window opens, you should assume that you have left the UpLift site, and that this Privacy Policy no longer applies. If you are ever unsure of whether you are still within UpLift, you should assume that you are not, and act accordingly to protect your private information.

What Choices do you have about your Information?

Some information, such as your name, age, and email address, is required to create an account. If you do not wish to provide this information, you will not be able to use UpLift.

Most browsers allow you to set your browser not to accept cookies (see your browser’s “Settings,” “Privacy,” or “Help” function). If you choose not to allow cookies, UpLift may not function properly.

Click on your browser for specific instruction on how to disable cookies:

You can learn more about cookies, pixels, and other tracking practices, as well as your choices in connection with these practices (including opting-out), here:

You can learn more about Facebook Custom Audiences, and opt out of them, here:

You can opt out of Google Analytics tracking using Google’s browser add-on, available here:

Whenever prompted by UpLift to provide health information, you have the choice to provide it or not. Choosing not to provide some information may inhibit UpLift’s ability to function (for example, if you choose not to provide information on your mood, then you will not be able to use the “mood journal” function.).

If you wish for your personal data to be removed from the site, you should cancel your account and contact us at and request that your personal information be removed. We will delete your account, but due to technical limitations we may not be able to remove all of your information. In addition, some of your information may continue to be used anonymously in de-personalized form.

You may choose to opt-out of some emails from UpLift and UpLift Health Inc. You may do this by changing your email preferences in the “Settings” menu. Be aware that, if you elect not to receive emails, you will nonetheless be bound by any legal notices contained in those emails.

Security of your Information on UpLift

The security of your Personal Information is a priority for UpLift Health Inc. We use SSL (Secure Socket Layer) technology to protect your Personal Information, and we have put measures in place designed to limit access to your Personal Information to designated employees who need such access for the performance of their duties.

However, unauthorized access is always possible. Therefore, we cannot guarantee the security of your data, and cannot be held responsible in the case of an unauthorized breach of our security.

Who do we Share your Information with?

UpLift Health Inc. does not share your Personal Information with third parties, except as described in this Privacy Policy.

UpLift will share your Personal or Non-Personal Information in the following cases:

UpLift Health Inc. reserves the right to access and disclose any user information in the event that we reasonably believe such action necessary to enforce or apply UpLift’s Terms of Use or other agreements, or to protect UpLift Health Inc.’s rights, property (intellectual or physical), or safety, or that of its employees, users, or others.

It is important that you understand that UpLift is not a healthcare provider or professional and is not a replacement for your mental healthcare provider. UpLift assumes no obligation to report to you, your family, law enforcement or others any threat to yourself or others that you may disclose when using UpLift. Furthermore, UpLift assumes no liability to you or any other party, and on your and your heirs’ and successors’ behalf you release UpLift from any liability, arising from our failure or refusal to report to you, your family, law enforcement or others any threats to yourself or others that you may disclose when using UpLift. Notwithstanding the foregoing, you hereby give permission to UpLift and any other user of UpLift (or recipient of information that you disclose on UpLift) to disclose and release to any party (e.g., law enforcement, medical professionals, actual or suspected intended victims of violence) any information that you disclose on UpLift if we or such other person believes you intend harm to yourself or others.

Access to your Personal Information

You may review and change your contact information via the Settings menu within UpLift. You may also view much of the health information generated by UpLift within its various features (for example, the Mood Journal, Strengths Portfolio, etc.).

You may also request a machine-readable copy of your data stored on our servers. To do so, please email us at

EU Citizens

Please note that your data will be stored on our servers outside of the European Union, in the US and other countries.

Filing a Complaint

If you have questions or concerns about how your personal information or general data is being handled, please get in touch at If you have wish to file a complaint about our privacy policy or how your data is being handled, you may report it to the data protection authority that is authorized to hear those concerns.

Changes to this Policy

This policy may change. If it does, we will notify you by email, if you have chosen to receive emails from us, and/or by placing a notification on the UpLift website, prior to when the changes take effect. Please read these notices thoroughly. Continuing to use UpLift after this notice has been posted or sent out will constitute acceptance of the new Privacy Policy. Please note that if you have chosen not to receive emails from us, or have not provided us with an accurate email address, your use of UpLift will still be governed by the legal notices contained in such notification emails. We recommend that you check the UpLift website periodically for changes to this Privacy Policy and Terms of Use.

If you do not accept the changes made to the Privacy Policy, you must stop using UpLift immediately. Our use of your information is governed by the Privacy Policy in effect at the time of collection.

Contact Us

If you have any questions about this Privacy Policy, please do not hesitate to contact us at

Policy updated 3/8/2019.